the doctrine · a working series

Field Notes.

Short notes on creative work in the AI era, written from inside the work, one problem at a time. No padding, no thread-bait, just the line I'd defend in the comments.

a taste of it

Six from
the series.

Field note Nº 001 · on taste
I can think of plenty of reasons creatives should fear AI… but one gets talked about less than the others: better taste will soon matter more than technical skill… or maybe that will be the creatives’ saving grace?
Field note Nº 016 · on friction
AI is not killing craft. It is killing the premium on unnecessary friction.
Field note Nº 018 · on restraint
The hardest part of creative work may soon be knowing what not to make.
Field note Nº 027 · on experts
The most dangerous AI user is not a beginner. It is an expert who suddenly moves ten times faster.
Field note Nº 031 · on the middle
The creative middle class has more to fear from AI than the creative elite.
Field note Nº 036 · on originality
Originality is becoming cheaper. Judgment is not.
Field note number 001, on taste, as a social graphic
Field note number 016, on friction, as a social graphic
Field note number 036, on originality, as a social graphic

how they run on instagram. vertical, numbered, signed.

the series keeps going. the rest lives where it drops first.

where to read them

New notes,
every week.

Field Notes drop on Patreon first, free. The paid tier goes deeper: playbooks, templates, real edits broken down decision by decision. The graphics run on Instagram as the series rolls out.

Free · weekly

The Notes

Every new field note, free, as it's written. Years of archive value, not a content calendar sprint.

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Paid tier

The Playbooks

Repeatable systems, templates, checklists, deconstructions, and case files from real client work.

Go deeper →
Live · small cohort

The Mastermind

Where the doctrine turns into shipped projects. Waitlist gets first access and lower than public pricing.

Join the waitlist →