ways to work together

Pick your door.
Every one opens.

Start free with the field notes. Go deep in the mastermind. Or put me on your problem directly. Whatever the door, you leave operating.

Nº 01 · the flagship

The AI
Mastermind.

A small cohort of working creatives who want to finish an AI project, not collect another course login. You bring the thing you've been carrying around. We build it together until it ships. I've coached creatives to the next level since 2016, hundreds of them. This is that muscle, pointed at AI.

Live sessions on Zoom. A private community that doesn't go quiet after week two. Course materials in your member area, yours to keep. Templates, playbooks, and my actual workflows.

A bridal party walking a vineyard path together, photographed by Paul Von Rieter
  • Scope an AI build so it ships instead of stalling
  • Architect systems that survive contact with reality
  • Spot failure modes before they cost you the project
  • Critique from people who charge money for their work
  • The courses, included, before anyone else sees them

Waitlist open

First access. Lower than public pricing.

cohort size stays small. the waitlist hears first, and pays less.

no spam. no daily emails. just the open, and the notes worth sending.

start free

The free class:
your first app
in a week.

A live webinar with Paul. Scope it, build it, ship it, and stay out of the vibe-coding feedback loop. Internal tool or product you sell, your call.

Save My Seat →

Nº 02 · direct work

Me, on your problem.

Booking Now $350 / hour

1-on-1 Mentorship

Before and after edit from the tEE color system

You and me on your actual work. Editing and color. AI workflow. Product strategy. Positioning. The same mentorship I've run since 2016, the one that grew into NTHEM. One hour moves you further than a month of guessing.

  • Screen share on your real files and builds
  • A plan you can run the same day
  • Recording is yours to keep
Book a session →
Hourly · scoped to your problem

Operator Consults

A working session on your AI build, automation, or the tool that's fighting you. Come with the gnarly thing. We untangle it live, and you watch how an operator thinks.

  • Claude Code, agents, skills, automations
  • Architecture reviews before you commit
  • Rescue sessions for stalled builds
Request a consult →
Commissioned · by quote

Custom Skills & Agents

The workflow you wish existed, built for your studio and handed over working. Claude skills, agents, and automations with documentation a human can read.

  • Scoped and quoted before any work starts
  • Built on your accounts. You own everything.
  • Training session included at handoff
Commission a build →

Nº 03 · the library

Learn at your
own pace.

Free weekly · paid playbooks

Field Notes & Playbooks

Field notes free, every week. The paid tier adds playbooks, templates, checklists, and real edits broken down decision by decision. Built to hold value for years, not weeks.

Read on Patreon →
Free · behind one email

The AI Toolkit

Everything I know about AI, in one resource. The stack, the methodology, the workflows. No gimmicks, no gotchas. The keys to the castle, free.

Get the keys →
In the Works Courses · mastermind gets them first

The Operator Courses

Full curriculum, filmed and structured. From first prompt to shipped product. In production now. The mastermind cohort gets every course included, before public release.

Get first access →

Nº 04 · for events and teams

Need this on
a stage?

Keynotes and workshops for conferences, teams, and creative organizations. Practical, funny where it should be, zero doom.

Speaking & Workshops →

one honest note before you pick

None of this works if you won't do the reps. The tools are real, the path is real, and the people finishing things are real. But nobody gets carried. Show up ready to build and I'll match you.